Links have been essential tools for navigating the web and sourcing information – but they are on the decline as tech companies try to keep audiences from clicking away.
So the problem is that AI based search engines dont give credit to their source sites because they do not link to the source site, but instead steal the content in a legally untested method and serve that up.
To be fair, it isn’t aware of what source it’s using. It’s not “referencing” anything in particular. It’s just trained to replicate a bunch of data. It doesn’t understand it or anything. It doesn’t know what came from one source and what came from another, and how accurate any of those are, or what the context of it is. It just generates something that resembles it’s data based on the input.
So the problem is that AI based search engines dont give credit to their source sites because they do not link to the source site, but instead steal the content in a legally untested method and serve that up.
Nothing to do with links going extinct.
To be fair, it isn’t aware of what source it’s using. It’s not “referencing” anything in particular. It’s just trained to replicate a bunch of data. It doesn’t understand it or anything. It doesn’t know what came from one source and what came from another, and how accurate any of those are, or what the context of it is. It just generates something that resembles it’s data based on the input.
It can if it’s using something like RAG.