“Ashforth showed us how it works: you pay in advance online or at an in-store kiosk.” Aaannndddd you’ve just re-invented going to someone with a key to go unlock something. It does look to be a bit better, but considering half of the point they where making was allowing ease of ‘obtainablity’ to customers, you still need to go to someone to ask them for the item.
I’ve been referring to it as “x formally known as twitter.com” every time I say it for months now.