This.
My husband swears by his Nintendo Pro controller, but he also has historically liked Xbox controllers.
Those options are too large to be comfortable in my hands, so I tend to go for undocked JoyCons and PlayStation controllers because they are better fits for me.
I use a PS4 controller for PC gaming. I definitely wouldn’t buy a specific controller for my PC without actually holding a sample in my hands first.
There’s a big cake mix manufacturing plant near where I grew up, and I knew a lot of people who worked there. They all confirmed that the only difference between the name brand cake mix and the store brand they made was the box they put it into at the end of the process.